At Gohobi, we believe in the power of thoughtful gift-giving. Inspired by our name—Gohobi, from the Japanese word ご褒美, meaning "reward"—we blend quality with utility to create gifts that are both sustainable and impactful.
Sustainability guides every step we take, from choosing lasting products to eco-friendly packaging, aiming to leave a positive, lasting footprint. Each Gohobi gift is crafted to feel timeless, reflecting our commitment to sustainability and heartfelt appreciation.
📦Our Packaging
Our eco-friendly HiveWrap Paper is crafted from recyclable materials, providing exceptional cushioning while streamlining the packaging process. It’s the perfect solution for wrapping your cherished gifts with care and minimal environmental impact.
To further ensure safe delivery, we include biodegradable packing peanuts made from non-GMO cornstarch. Unlike traditional materials, these peanuts are 100% compostable, breaking down naturally in soil and leaving virtually no trace.
Recycling Our Packaging Materials
Through our partnership with First Mile, a sustainable packaging recycling service, we are proud to achieve an impressive 80% waste recycling rate. Our commitment goes beyond just recycling; we are dedicated to fostering a cleaner and more sustainable urban environment. By efficiently processing reusable resources, we not only reduce waste but also support local small-scale enterprises that share our vision for sustainability
⛴️Supply and Transportation
Carrier Selection: We prioritise sustainability in our logistics by partnering with Royal Mail, leveraging their "feet on the street" postal network, which is recognised for its low carbon emissions. Additionally, we minimise our carbon footprint by implementing centralised collection plans on Tuesdays and Fridays.
Maritime Transport: Committed to green logistics, we ensure that over 80% of our shipments are transported by sea. This choice effectively reduces the high carbon emissions typically associated with air transport, allowing us to contribute to a cleaner environment.
Direct Sourcing: By sourcing directly from producers, we significantly lower freight costs and eliminate intermediary exploitation. Over 80% of our products come straight from the source, enabling consumers to trace the origins of their purchases and fostering transparency in our supply chain.
📈Our Business Model
Consumer Communication: Every Gohobi product is distinctive, which is why we prominently feature high-quality images of our items online. This transparency allows customers to select products that truly meet their needs, minimising dissatisfaction and reducing return rates, ultimately contributing to lower carbon emissions during transportation.
Unique Products: We focus on design and craftsmanship, valuing quality over fleeting trends.
Target Return Rate: We proudly maintain a return rate of less than 1% of total sales orders.
Minimalist Consumption: We encourage our customers to reflect on their genuine needs before making a purchase. Gohobi champions the philosophy of minimalist consumption—investing in fewer, higher-quality items that stand the test of time.
Our primary goal isn’t to expand consumer demographics or maximise sales volume. Instead, we concentrate our efforts on promoting our core sustainable values, keeping our marketing budgets minimal while fostering a deeper connection with our environmentally conscious community.
🎗️Our Mission Towards a Social Enterprise
We support sustainable growth aligned with the United Nations' goals by creating positive impacts throughout our business. Committed to responsible consumption, we prioritise recyclable packaging, resource recycling, and low-carbon transportation, reducing environmental impact while enhancing the quality of life for our customers and communities.
Empowering Producers and Reducing Inequality
Our direct sourcing model is designed to benefit small-scale producers and artisans by minimising intermediaries, which allows them to earn more for their work. By supporting these local and international small enterprises, we’re helping reduce inequalities and creating more equitable opportunities across borders.
Celebrating Cultural Exchange
Gohobi is proud to introduce carefully curated Oriental products to the global market. Our selection promotes cultural exchange and fosters inclusivity, providing meaningful opportunities for London’s immigrant communities and bridging cultural gaps through shared appreciation.
Continuing Our Sustainability Journey
We’re committed to ongoing improvements in our sustainability practices. From refining our recyclable packaging to reducing air freight and expanding direct sourcing, we aim to ensure that all aspects of our production and consumption are sustainable. Our approach embodies a philosophy of minimalism—choosing fewer but more meaningful, high-quality products.
With each step, Gohobi is dedicated to becoming a true social enterprise, one that makes a positive difference through sustainable practices and a mindful selection of products that inspire
